Click:hermes lindy
A study has revealed Marks & Spencer receives the most favourable media coverage of the major high street retailers. According to PR Week, a report by The Presswatch Retail Sector was compiled by TNS Media Intelligence. The monitoring firm evaluated all national newspaper articles commentary for 69 of Britain’s key retailers.
Marks & Spencer was given a score of 174.17, well ahead of its nearest rivals John Lewis and TopShop. The report credited the brand’s drive to promote itself as an ethical retailer as playing an important role in the chain’s revival.
In second place, John Lewis scored 80.83. The opening of a food hall at its flagship store on Oxford Street generated positive coverage,as did a bullish trading statement. But the retailer was also criticised over its decision to revise its 82-year-old ‘Never Knowingly Undersold’ slogan. In third, TopShop scored 77.5 after favourable coverage for its Kate Moss collection. The report was bad news for TEsco, which finished last with a score of -140.
American-owned Gap also took a fall in the press afer it was revealed an Indian subcontractor making clothes for the retailer was using forced child labour, as was published in the Observer. These stories caused it to rank 60th in the chart with a score of -26.7.
Reailers scored up to 30 points for positive commentary and down to -30 for negative commentary. The new report will look at different sectors of industry every month.
Click Here: Tienda Fútbol de Leon
