India To Have Its Own Specific Apparel Size Just Like US, UK And Europe

While looking for that perfect outfit in showrooms, how many times do we have to ask the salesperson to find us our appropriate size? India has seen a surge in foreign brands ever since consumer preferences and their behaviour changed.

The shopping culture has become popular with the millennials and malls are mushrooming in different metropolitan cities. Often, we come across sizes that have proportions mentioned in U.S, U.K and Europe dimensions. Therefore, first, we will have to figure out our size in the foreign brand and then proceed.