Online shopping just got better with the H&M Dressing Room, a key feature on the website of the fashionable high street – and online – retailer. In addition to being able to see the latest styles before you visit, you can now ‘try’ clothes on a virtual model designed to look like you.
The first time you visit the H&M site, you’ll need to select your country from the drop-down menu. If your computer is set to accept cookies, subsequent visits to the site will open the appropriate home page. From the U.K. home page, click Inspiration and choose Dressing Room from the drop-down menu. The pop-up window that opens is the door to the dressing room to your dreams. No buttons or zippers to hang us up, and no searching for the right size.
To get started, you can choose to use the standard model for a man or woman or customize a model to your body shape and features, including skin tone and hair style. If you have high-speed Internet, you can view the changes you make as you go.
We named our model and chose features that included body shape, height, and weight, as well as details, such as the shape of eyes, nose, and lips. When we were satisfied with our model, we clicked Continue and filled out the form to register with the MVM (My Virtual Model) network.
Once your account is set up, you can mix and match items available in H&M’s current line of clothing from categories that include swimwear, dresses, and accessories. After you assemble the perfect outfit, click Save Outfit to save it to My Closet where you can go back to view your outfits at any time. You can also click Print Outfit, so you have a handy reference to take with you to the store.
The only drawback to the site is that it functions better with AOL or Internet Explorer.
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