Decoded Fashion has teamed up with the British Fashion Council to launch
the Fashion Futures Awards, which aims to celebrate “how the fashion and
retail industries are evolving through tech based ideas, solutions and
tools.”
The awards are for “disruptors, visionaries, and innovators pushing the
boundaries of what’s possible in fashion and retail” explains Decoded
Fashion, and that they seek to identify and highlight the brands who are
creatively using tech to make their “businesses smarter, their production
lifecycle leaner, their brands stronger and their customer experiences more
fulfilling.”
Taking place on May 21 in London, following Decoded Fashion’s London
summit, which runs May 20 and 21, the award categories include Beyond the
Runway, for the most engaging digital marketing campaign, Bytes and Bricks,
for the best omni-focused in-store experience, and The Master of Mobile,
for the most innovative use of mobile.
Fashion Futures Awards launches
There will also be an award given for the most innovative way of
enhancing the consumer experience called A Killer Experience, as well as
The Game Changer, for a start-up business set to disrupt fashion in 2015,
and The Big Idea, celebrating the most innovative new digital project.
Rounding off the categories is New E-Store on the Block, for best new
e-commerce launch, Real-Time Innovator, for best use of data and analytics
for fashion and retail, and The Visionary for an individual whom the BFC
and Decoded Fashion believe is pushing the boundaries in fashion and
technology.
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The awards are open for entries via the fashionfutures.decodedfashion.com
website with a deadline of April 24. Those entries will then be judged by a
panel including Caroline Rush, chief executive of the BFC, who is also
chairing the judging panel, Dylan Jones, editor of British GQ and chair of
London Collections: Men, Peter Fitzgerald, country sales director at Google
UK, Deborah Bee, director of creative marketing at Harrods, Bonnie Takhar,
president of Charlotte Olympia, and Uri Minkoff, CEO of Rebecca Minkoff.
